Digital Content Specialist

Responsibilities: Conceptualize, script, and produce short-form video content (Reels, TikToks, YouTube Shorts) Create engaging written content for social media, email, and blogs Collaborate with marketing, design, and product teams on campaign execution Research trends and audience behavior to produce timely, relevant content Manage content calendars and ensure brand consistency across platforms Work on UGC-style, educational, or storytelling-based formats as needed Track content performance and optimize based on engagement metrics As a Content Creator, you’ll be responsible for producing high-quality, engaging content across multiple channels from short-form video to written copy and social storytelling. You’ll play a key role in building brand presence, user engagement, and campaign execution. Requirements: Experience in content creation, digital marketing, or a related role Strong portfolio of written, visual, or video content Proficiency with basic video editing tools (CapCut, InShot, Adobe, Canva, etc.) Excellent storytelling, scripting, and caption-writing skills Deep understanding of social media trends and platform behaviors Self-motivated, organized, and comfortable working in fast-paced environments Experience with creator marketing or UGC-style formats Knowledge of SEO and blog writing On-camera confidence (if you're open to being a brand face) Familiarity with performance metrics and analytics tools